Dear Creative,
Back in my Interscope and Disney days, the deals that reshaped your career were always cut in rooms you weren't in. It's happening again — only now the product being licensed is you.
Spotify and Universal Music Group struck a deal letting high-spending 'superfans' generate AI covers and remixes of catalog songs. It's sold as a fan perk. It's built as a toll booth on your own voice.
The room you're still not in
The platform and the label made the deal. The songwriter and the artist weren't at the table — the same sub-10% pattern that defined the streaming era.
Your catalog as raw material
When a fan can pay to spin up an AI remix of your song, your voice and likeness become feedstock for derivatives you never consented to and don't control.
The defense isn't a lawsuit
Provenance over permission. Onchain IP lineage with Data Foundation, C2PA to verify where the human hand entered, tokenized likeness, and remix rights you license directly to fans — on your terms, at 100% retention.
The Bottom Line
The labels are renting your catalog to the remix machine. You can own the machine instead.
Stay creative,
G2 CEO