# sONgCHAIN Talks: The Tools Are Already Here *What five builders said about owning your music — and why the only thing left is to pick the tools up.* By [Dear Creative](https://news.creativeplatform.xyz) · 2026-06-25 songchain, orb, lens, songcup, creatives, competition --- **Dear Creative,** Last Thursday, we went live on [**sONgCHAIN Talks**](https://x.com/i/spaces/1yxBeewWWnMJN?s=20) via [Twitter](https://x.com) Spaces for an incredible conversation with [G2](https://x.com/g2musicgroup), [Anupa](https://x.com/anupadasgupta), [Mr Vinyl](https://x.com/PanWinyl), [Karo Glazer,](https://x.com/KaroGlazer) and [Rosa](https://x.com/REDPRODUCERS). The energy was electric, and we have some massive news to share with you. 🏆 Welcome to the sONg Cup ========================== Get ready for a tournament-style music competition inspired by the football World Cup! We are thrilled to announce the **sONg Cup**, an interactive promotional event designed to warm up the community before the main sONgCHAIN contest launches later this year. [![](https://storage.googleapis.com/papyrus_images/5c80f4e561c1f12a174bb7ff1e92e28c571cf7e031f8fb88ad67a10bff033e08.png)](https://tv.creativeplatform.xyz/songchain/song-cup) sONg Cup Event Hosted natively across the [Creative TV](https://tv.creativeplatform.xyz) and the [Orb](https://orb.ckub) app, this tournament is where original music meets visual creativity. Here is how it works: * **Create:** Artists will upload their original tracks and use Creative's AI video workstation, [Pixels](https://create.creativeplatform.xyz), to generate 30 to 60-second World Cup-themed promo videos. * **Distribute:** These submissions will automatically broadcast across the live feeds on both [Creative TV](https://tv.creativeplatform.xyz) and [Orb](https://orb.club). * **Battle:** From there, the community takes control! Fans will vote in 24-hour head-to-head polls, engage in live prediction markets to bet on the winners, and support their favorite creators through direct tipping. 🎙 The Room =========== We sat down on **June 18** with a remarkable stage of builders, artists, and creators who are actively shaping the future of decentralized music. The main takeaway was simple but profound: the infrastructure for artist ownership isn't some distant promise on a roadmap. It is live, it is functioning, and it is ready for you today. [![User Avatar](https://storage.googleapis.com/papyrus_images/4062b14b502b71df5dfba1aecc61d278153cbcebb6bc6dc6692086d8260f32b1.png)](https://twitter.com/CreativeCrtv) [thecreative.eth || The Stage Is Yours](https://twitter.com/CreativeCrtv) [@CreativeCrtv](https://twitter.com/CreativeCrtv) [](https://twitter.com/CreativeCrtv/status/2067624813263266047) We are LIVE now! ![🚨](https://abs-0.twimg.com/emoji/v2/72x72/1f6a8.png) ​Join the Songchain Talks crew to talk music, tech, and the creative economy with G2, Anupa, Mr Vinyl, Karo Glazer, and Rosa! ![🔥](https://abs-0.twimg.com/emoji/v2/72x72/1f525.png) ​Tap in here ![👇](https://abs-0.twimg.com/emoji/v2/72x72/1f447.png) [x.com/i/spaces/1yxBe…](https://t.co/10s0wJNUVs) [1](https://twitter.com/CreativeCrtv/status/2067624813263266047)[ 3:05 PM • Jun 18, 2026 ](https://twitter.com/CreativeCrtv/status/2067624813263266047) **The Tools Aren't Coming. They're Live.** ------------------------------------------ So often in this space, we talk about the future in the abstract. But the truth is, the tools are already here. The gap we are facing is no longer technological—it is adoption. The systems for true ownership, fair payouts, and direct distribution are fully operational. The only thing left is to pick them up and build. **What the Stage Said** ----------------------- Our guests shared powerful viewpoints on what music ownership means to them: * **G2** emphasized the shift from passive consumption to active community co-ownership. He noted that the Creative Platform is designed to remove the marketing and business stress so artists can focus purely on their art, with the long-term goal of turning "nobodies into somebodies" and launching the next generation of superstars. * **Anupa** highlighted how decentralized platforms place control back into the hands of independent creators. She explained that Creative provides the foundation and tools, while [Orb](https://orb.club) acts as the social hub—building a supportive ecosystem that combats the isolation often felt by solo bedroom producers. * **Mr Vinyl** spoke on the preservation and value of digital authenticity as the new physical record. He detailed how physical vinyl pressings equipped with embedded NFC tags act as a "digital portal," permanently tying the analog music directly to its Web3 proof of ownership. * **Karo Glazer and Rosa** shared their lived experiences as artists navigating this transition and finding new ways to connect directly with their core audiences. As the mentors and jury for [sONgCHAIN](https://orb.club/c/songchain), they emphasized the importance of raw human talent—ensuring the music itself remains 100% human-created, while leveraging AI strictly for visual and promotional tools like Pixels. ### 🌍 Why sONgCHAIN Matters The [sONgCHAIN](https://orb.club/c/songchain) contest isn't just a competition; it's a demonstration. It is a live-fire exercise of these tools in action, proving that artists can bypass traditional gatekeepers, maintain their independence, and build sustainable careers away from dying streaming algorithms. The infrastructure is ready. Are you? Stay creative, [**Creative Organization DAO**](https://creativeplatform.xyz) * * * Do you have any specific links for the Song Cup sign-up or the Twitter Spaces recording that you'd like me to seamlessly weave in before you publish? --- *Originally published on [Dear Creative](https://news.creativeplatform.xyz/songchain-talks-the-tools-are-already-here)*