Dear Creative,
Back in my Interscope and Disney days, the deals that reshaped your career were always cut in rooms you weren't in. It's happening again — only now the product being licensed is you.
Spotify and Universal Music Group struck a deal letting high-spending 'superfans' generate AI covers and remixes of catalog songs. It's sold as a fan perk. It's built as a toll booth on your own voice.
The platform and the label made the deal. The songwriter and the artist weren't at the table — the same sub-10% pattern that defined the streaming era.
When a fan can pay to spin up an AI remix of your song, your voice and likeness become feedstock for derivatives you never consented to and don't control.
Provenance over permission. Onchain IP lineage with Data Foundation, C2PA to verify where the human hand entered, tokenized likeness, and remix rights you license directly to fans — on your terms, at 100% retention.
The labels are renting your catalog to the remix machine. You can own the machine instead.
Hello from Creative | Creative
The stage is yours
Stay creative,
G2 CEO